Monday, March 30, 2009

Annoyances of March Madness drive me insane

The things that college basketball fans endure! My television, which sits idle, dark and silent through much of the year, gets a workout during basketball season. So does my schedule. CBS, which owns the rights to broadcast the NCAA men's basketball tournament, exerts its authority by forcing East Coast fans to stay up past midnight to watch games on Thursday and Friday nights.
As if that were not enough, fans also must endure rebroadcasts of the same inane commercials over and over again. As much as the advertisers are undoubtedly paying for their 30 seconds of product pitches, couldn't they at least spend enough money to create two or three different commercials so we wouldn't have to watch the same ones over and over and over again? A news story over the weekend dealt with how some fans are sick of a Buffalo Wild Wings commercial in which a bartender, at the request of fans, signals a photographer to stop a breakaway lay-up and extend a game into overtime. The premise is contrary  to reality: No fan wants a game to go into overtime if it means his team might lose (which, of course, it does).
Other commercials are just as annoying. GEICO has a series of lame commercials featuring a stack of money with eyeballs on it. The ads are just as annoying as the GEICO "cave man" commercials. And Budweiser's "drinkability" ads are insipid. Touting a beer as "drinkable" is not exactly the highest of praise.
Even more annoying than the commercials is the constant promotion by the game announcers of upcoming network programs. The game could be down to a crucial free throw or in-bounds play, but the announcers are ignoring what's happening on the court so they can announce the next episode of "CSI" or next year's Super Bowl. Instead of telling you which player was called for a foul, or even whether a foul was called, they're telling you about who's on "60 Minutes." Stick to the game — please!
For all UNC fans, here's a commercial-free, promotion-free YouTube video that can get you psyched up for next weekend:


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