This Super Bowl weekend, numerous articles are pointing out the decline in the popularity of the National Football League. President Trump has suggested the decline in NFL game TV ratings is the result of players' protests during the pregame National Anthem. More sober analyses show many factors account for the ratings decline, including the "cut the cord" movement (which has resulted in an overall decline in network/cable viewing), the lack of success by fans' favorite teams (Dallas Cowboys and others) and individual players (Cam Newton and others), and the acknowledgement that traumatic brain injuries are plaguing the entire sport.
Another factor, largely unacknowledged, is the never-ending hype of the networks and the NFL to cram two entire weeks of anticipation into the calendar before the Super Bowl takes place. Sunday's game is scheduled for 6:30, but NBC's coverage of the game begins at noon. That strikes me as a textbook definition of overkill. Fans' capacity for minute details and "expert" opinions has been stretched beyond the breaking point.
This all-day coverage is aimed at selling more high-priced commercial time, of course. The Super Bowl captures the largest annual viewership and charges the highest quarter-minute price for commercials. Super Bowl commercials have become an event almost as anticipated as the game itself.
In the 52-year history (or the LII history if you're into the NFL's pretentious Roman numerals) of Super Bowls, I've probably closely watched 46 (that XLVI) of them. I'll watch number LII Sunday, even though my favorite teams faltered in the regular season or playoffs and won't be on the field.
Despite its inherent violent collisions and dangers of serious, even permanent, injury, football can provide moments of beauty, such as a perfectly arced pass that drops the football into the receiver's hand 60 yards from where it was unleashed, a sudden zig-zag that frees a runner to scamper into the end zone past prostate defensive players who were faked out by the move, or a ballet-like leap into the air to snag a pass and return to earth within the painted lines on the field.
These moments are why I still watch the game, even though I find college football more interesting and exciting. Both collegiate and professional football are facing an existential threat in the form of crippling brain traumas that leave retired players with severe mental disabilities and/or dementia. Participation in football is declining at the middle school and high school level. Parents are reluctant to allow their sons to play a game that can result in their permanent disability. Without youth football to supply the apprentices to the college and pro games, the sport cannot survive. Even though the NFL and the NCAA have imposed new rules to limit the severity of collisions to the head and neck, the hazard of debilitating concussions and dementia persists. Better helmets don't seem to be the answer.
I'll watch the Super Bowl Sunday knowing that the event might not reach its ninety-ninth year (that would be Super Bowl IC), and I will look forward to the start of the college football season (although my team isn't doing well) with all its hoopla, youthful excitement, and perfect blue skies. It's one of the reasons I love the autumn.
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