Showing posts with label online commerce. Show all posts
Showing posts with label online commerce. Show all posts

Thursday, February 4, 2010

Online commerce has miraculous selections

Modern consumers' dependence upon the Internet was emphasized to me recently when I broke the carafe to our coffee maker. I had picked up the carafe when I bumped it against the kitchen counter, leaving a small hole that left the glass carafe worthless.

Twenty years ago, or even more recently, I would have gone back to the store where my wife had bought the coffee maker and asked whether it carried replacement carafes, but it wouldn't. It might carry a few generic, one-size-fits-all carafes for the most popular models. Ours was not the most popular model, but we loved its features and it made good coffee. We bought our coffee maker on a clearance sale, and the store might not even carry the brand any more. With few alternatives, I would be left with a worthless coffee maker that worked perfectly except for the lack of a carafe to hold the coffee.

Thanks to the Internet, however, I Googled the name brand of the coffee maker and quickly found an online store that sold the exact replacement carafe I needed, and the price was in line with the generic replacement carafes that wouldn't fit our brand. The shipping was as much as the carafe itself but still worth it. I placed the order online and had the new carafe — a perfect fit — within three-to-five business days.

This would not be possible without online commerce. You can lament the toll online stores have taken on neighborhood businesses (but I doubt that they are as detrimental to locally owned shops as big-box discount stores), but it's hard to argue with the convenience and nearly miraculous selection available.

My wife and I are not big-time Internet shoppers, but when you need a specific, rare item, online commerce makes products available you never would have found only a few years ago, and that's a good thing.